27.10.10

Sterling’s Gold: Wit and Wisdom of an Ad Man

After being out of circulation for 45 years the book makes its return to the big stage and to the world.  Sterling's Gold leaves no stone unturned and no subject feeling like it received the short end of the stick, covering: business, marriage, and the taste of success made sweeter with a glass of something strong.  Purchase now at Amazon


Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963.
During his long and illustrious career, Sterling has come into contact with all the luminaries and would-be luminaries of the advertising world, and he has acquired quite a reputation among his colleagues for his quips, barbs, and witticisms.
Taken as a whole, Roger Sterling’s pithy comments and observations amount to a unique window on the advertising world—a world that few among us are privileged to witness first—hand—as well as a commentary on life in New York City in the middle of the twentieth century.

NY TIMES - The exciting tale of a gregarious man.
LA TIMES - Dude, you cant dude a dude, dude.  And this book manages to do that every time.

FAMOUS QUOTES FROM THE BOOK:

"Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face."

"When God closes a door, he opens a dress."




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